By Nina Rakowski,Martin Patz

ISBN-10: 3640407644

ISBN-13: 9783640407644

Seminar paper from the 12 months 2007 within the topic company economics - advertising, company communique, CRM, industry learn, Social Media, grade: 58%, collage of Lincoln (Faculty of commercial & Law), path: foreign business plan, 28 entries within the bibliography, language: English, summary: [...] there are numerous kinds of partnerships like joint ventures, consortia, licensing,
networks and strategic alliances. For an in depth research this paintings concentrates on strategic
alliances. to provide an perception at the subject this paintings analyses the alliences among the auto brands Nissan and Renault and Renault and Volvo. those partnerships are
examples of alliance’s luck and failure. at the foundation of those examples this work
illustrates the resources of alliance formation and the way alliances may be able to create competive
advantage but in addition the explanations why such a lot of alliances fail. earlier than the case stories of the
above pointed out businesses may be mentioned this paintings explains the resources of alliance
formation on a theoretical basis.

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An overview and analysis of strategic alliances on the example of the car manufacturer Renault: A story of success and failure by Nina Rakowski,Martin Patz


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